Dropbox has millions of users and wants to reach more people by being more human, more silly, more funny, more real, on social.
The team needed a flexible creative system that could support everything from product launches to cultural moments while feeling authentically Dropbox.
Design & animation:
Social campaign design
Motion & static social assets
Art direction exploration
Presentation design (internal + client)
Social template & design system expansion
Collab with AD/CD, Copy, & Strategy
Tools:
Figma
After Effects
Photoshop
Illustrator
My work focuses on creating reusable visual approaches that could adapt to different announcements, campaigns, and content types while staying true to the Dropbox brand.
This LinkedIn Reserve Ad was animated to trick you into thinking your feed was exploding. It was so successful it's the highest brand lift for any LinkedIn Reserve ad… ever!
